Name & Symbol
The name and visual identity of Growling Stitch draw from a series of biblical references that speak to lament, awareness, care, and renewal.
01 / THE BEAR
The bear is the central figure of Growling Stitch.
Drawn from Isaiah 59:11, it reflects lament, strength, and endurance - an image of sorrow that does not remain passive.
As the origin of the word “Growling”, the bear marks the emotional starting point of the studio: to notice what is broken, overlooked, or unresolved, and to continue working with what remains.
Isaiah 59:11
We all growl like bears; we moan mournfully like doves. We look for justice, but find none; for deliverance, but it is far away.
02 / THE EYE
The eye reflects God’s knowing presence - the idea that nothing is unseen or overlooked, even in the smallest detail.
Within Growling Stitch, it also represents the act of paying attention: observing a material’s condition, marks, and history rather than dismissing what appears imperfect.
Psalm 139:3-4
You discern my going out and my lying down;
you are familiar with all my ways.
Before a word is on my tongue
you, Lord, know it completely.
03 / THE HEART
The heart recalls the teaching of Matthew 6:21, where love and treasure are closely connected.
Within Growling Stitch, it represents the choice to recognise value in what has been overlooked, worn, or discarded.
Matthew 6:21
For where your treasure is, there your heart will be also.
04 / THE TEAR
The tear reflects grief and the promise of healing expressed in Revelation 21:4.
Within Growling Stitch, it represents the recognition that damage and loss are part of a material’s history, without defining what it may become.
Revelation 21:4
He will wipe every tear from their eyes. There will be no more death or mourning or crying or pain, for the old order of things has passed away.
Together, these elements form the spirit of Growling Stitch:
a growl for brokenness, an eye that knows, a heart that treasures, and a tear that heals.
Each piece carries this perspective into the studio’s work - recognising what has been worn, overlooked, or left behind, and considering what it may become.
How Growling Stitch grew from textile research into a design practice.